Having a website increases your credibility, showcases your brand, products and services, and helps with lead generation. However, there’s still a lot of small businesses that don’t have a website, or who haven’t updated them in a while, which provides a cross-selling opportunity for print services providers.
We can provide the capabilities you need to white label website design and build to your customers. Very often this can lead to more business long-term. We can also update tired sites, something worth remembering if your own website needs refreshing?
of users judge a company’s credibility by its website design.
of people stop engaging with unattractive website layouts and content.
Creating words and pictures
People judge websites quickly and harshly. They form an opinion on design in less than a second. And sites taking longer than 2-3 seconds to load on either desktops or mobiles, increase bounce rates by over 50%. Design is therefore vital so websites must be visually appealing, easy to navigate and up to date.
When it comes to site content the 80/20 rule applies; 8 out of 10 people read headlines but only 2 out of 10 bother reading the rest. We can help with content, as well as on and off page SEO.
The print industry, like many others, is very visual so including professional imagery, animation and video on websites is essential to create impact and illustrate past work.
Getting websites seen.
Launching a website is just the start. Marketing, promoting and driving traffic to it needs a range of skills and capabilities that we can help with. Everyone aspires to be on the first few search pages of Google but that requires resources, effort and know-how.
Search engine optimisation (SEO) can improve rankings but the algorithms are fast changing and complex, which is where our expertise can help in getting sites more easily found.
If you’re looking for a new website or just a refresh, talk to us now.
of people abandon websites where the photos either don’t load or take too long